Social media has grown in a big way from originally being a mere flash in the pan to a distinct platform offering business advantage. According to Gartner research, by 2014, ‘For organizations that use social media to promote their products, responding to inquiries via social media channels will be the new minimum level of response expected.’
In his bestseller, Influence –The Psychology of Persuasion, renowned social psychologist Robert Cialdini includes ‘social proof’ among his now-famous six universal principles of influence. So, it isn’t anymore a question of how efficiently you use social tools today but if at all you command real influence in social streams. Welcome to the Cult of Social Influence!
Social influencers are much in demand today and make perfect sense as brand builders and promoters. Online conversations are started and shared on social media, and influencers with several followers, expertise and trust have marked advantages over brands in terms of reach and persuasion.
Gautam Ghosh, social HR expert aces the new list and Tanmay Vohra (Quality evangelist and Blogger) and Sahana Chattopadhyay (L&D Specialist) hold the second and third spots, respectively. Some of the other prominent names on the list include the likes of Vineet Nayar (Joint Managing Director, HCL Tech), Abhijit Bhaduri (Chief Learning Officer, Wipro), Aadil Bandukwala (Recruitment Product Consultant, LinkedIn), and Anand Pillai (Chief Learning Officer, Reliance), amongst others. Read More