Industry Insight

Young population is driving internet usage across the world

A survey conducted by atkearney reveals what may not be surprising, young users across the world are driving internet usage, they are often connected.

“In countries such as Brazil and Nigeria, with younger populations and solid smartphone penetration, two-thirds of respondents say they are continuously connected,” according to the report. “The respondents who are continuously connected tend to be younger and single.”

The survey was conducted on 10,000 “connected consumers”—those who say they connect to the Internet at least once a week, but oftentimes much more. Survey includes approximately 1,000 consumers each in the United States, the United Kingdom, Germany, Japan, Brazil, Russia, China, India, South Africa, and Nigeria, and it is statistically significant and census-proper in each market.

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